“Studios Don’t Do This”: Kevin Costner’s Release Plan For Epic Two-Part Western Breaks All Conventions
Kevin Costner's unconventional release plan for his two-part Western films Horizon: An American Saga and its sequel is detailed by Hollywood insiders.
- The nonconventional release strategy for Horizon films will save Warner Bros. millions in marketing costs, but poses a risk.
- Close release dates of both films could benefit their success by keeping the story fresh in audiences’ minds, increasing investment in the sequel.
- Costner and Warner Bros. are banking on the success of the first two Horizon films to pave the way for future chapters and establish Horizon as a prominent Western film franchise.
Hollywood insiders explain the unusual release strategy for next year’s Horizon movies. Directed by and starring Kevin Costner, Horizon is an epic Western film that chronicles the settlement of the American West pre-and post-Civil War. Horizon: An American Saga and Horizon: An American Saga – Chapter 2, will both release in summer 2024, on June 28 and August 16, respectively.
Now, Puck magazine details Horizon’s unusual release strategy. According to a source, Warner Bros. agreed to the unconventional and risky release plan because Costner and the Horizon investors are covering the project’s marketing and release costs. This will save the studio about $40 or $50 million, and Horizon‘s dual release will potentially make the marketing of both films easier.