‘Yellowstone’ Is a Soap Opera Disguised as Prestige TV
'Yellowstone' certainly knows how to pull in an audience.
- Yellowstone, a neo-Western drama, has achieved a massive following on both cable and streaming platforms, proving that audience ratings matter more than critical ones.
- The term “soap opera” is often misused, but it accurately describes long-running, melodramatic TV serials with large casts, like Yellowstone.
- Though Yellowstone may be criticized for its soap-ish qualities, its cinematic style, exceptional cast, and commitment to authentic storytelling about the modern American West make it a prestigious cable drama.
Yellowstone is the rare series that has been able to achieve a massive following on both cable and streaming platforms. The neo-Western first premiered on the Paramount Network in 2018 and has continued to air there ever since. Yellowstone marathons are huge hits with Paramount’s viewers (especially during Thanksgiving and the Fourth of July), and the series has additionally performed well on Peacock, while also proving to be insanely successful on CBS following its network premiere. It’s no wonder then that the various prequels and spin-offs also do well on Paramount’s own in-house streamer. But despite the numbers, this prestigious Western drama isn’t too far from being a soapy mess of its own.
In the same vein as Dallas, Yellowstone is, at its core, akin to a primetime soap opera. Despite the label’s often derogatory usage, that doesn’t make the series bad. Far from it. “Who Done It,” a 1980 episode of Dallas, is still the second most-watched prime-time telecast ever, falling right behind the M.A.S.H. series finale, proving that, in many cases, audience ratings matter infinitely more than critical ones. Nevertheless, the Taylor Sheridan-created series was a hit with audiences and has only grown since, beating out AMC’s The Walking Dead as the most-watched show on cable. What other modern soap opera (not to mention neo-Western) could do that?